Course curriculum

  • 1

    Getting Started With Facebook Ads

    • Welcome: Video

  • 2

    Creating a Business Manager & Facebook Ads Account

  • 3

    Instagram Business Profile & Advertising

    • Guide: Instagram Business Profile Setup

  • 4

    Setting Up Your Facebook Pixel

  • 5

    Summary

    • Next Steps & Resources

Erin Corn

Former Facebook Employee

Erin brings specialized knowledge gained from her 14 years of experience at companies including Facebook, Instagram, and Amazon. Over the course of her career, Erin has worked with brands such as Disney, Zillow, P&G, Liberty Mutual, NBC, and USAA, . Erin founded Shorebird Media to focus on helping small and medium sized businesses succeed with proven paid social and search advertising strategies.

In this course you'll learn how to:

  • Create a Business Manager account

  • Create a new Facebook ad account

  • Assign your ad account to Business Manager

  • Setup payment options

  • Create an Instagram Business Profile

  • Link your Instagram profile to your ad account

  • Setup Your Facebook Pixel

What Should I Expect?

Since this is an online course, you can go at your own pace. The course provides step-by-step video demos and screen captures to guide you.