Course curriculum

  • 1


    • Here's What You'll Accomplish Today

  • 2

    Targeting & Audiences on Facebook

    • Audiences & Targeting Overview

    • How To: Create Lookalike Audiences

    • How To: Create Custom Audiences

    • How To: Build Core Audiences With Interest & Demographic Targeting

    • How To: Combine Audiences Effectively

    • Targeting Tips From a Facebook Expert

  • 3

    How To Use Facebook's Audience Insights Tool

    • Introduction: Audience Insights Tool

    • Demonstration: Audience Insights Tool

  • 4

    Next Steps...

    • Before you go...

Your Instructor

Erin Corn

Digital marketing has become increasingly complex. Erin brings specialized knowledge gained from her 14 years of experience at companies including Facebook, Instagram, and Amazon. Over the course of her career, Erin has worked with brands such as Disney, Zillow, P&G, Liberty Mutual, NBC, and USAA, . Erin founded Shorebird Media to focus on helping small and medium sized businesses succeed with proven paid social and search advertising strategies.